Selling is simple and can be achieved by studying the human brains with 05 Neuro-Marketing hacks.
Von Restroff marketing – The Isolation technique
Manufacturing is easy. Marketing products is so easy.
Making people see or identify your product, brand, content and videos from a group takes a lot of work. But, your product is a team player in the market track. There are millions of products that resemble yours that exist in the marketplace. So, making people see & remember your product is all you need to work on to stay in the market clan.
Isolate your product to grab users’ eyesight.
Von Restroff’s marketing works on the underlying principle of a tendency to remember things for the long term. So, to make people remember your product, highlight your product with colors.
Colors – so deep, mysterious and the language of dreams…
Marketing brands with colors helps to remember easily. The Often used term in marketing is “Target Audience,” but how to target is left blank. So instead, make your customers target your product with delicious colors.
Many brands like Mcdonald’s, AirBnB, IN-n-OUT, and Denny’s incorporate eye-attractive colors on their logos, advertisements and products for the people to remember quickly. Von restorff’s technique makes a brand or product stand or isolates itself from the crowd, making it unique despite the same things around it. The effect wakes up the brain and concentrates on a product with more attention due to its color sequence.
Applications of Von Restorff Marketing
1. Brand logo
2. Display Different
3. Contrast Product color & CTAs
4. Highlight your brand or product by blur effect
5. Play your pricing plan perfectly with the Von Restorff Effect
Ketchup & Mustard Marketing Sauce
Colors trigger your deep memories. So while talking about colors and brands, the ketchup and Mustard theory undeniably works on how humans perceive colors’ neuro effect on mixing and marketing the colors with brands, products, and even texts.
Ketchup & Mustard Marketing theory is all about the red & yellow color pattern. The color yellow defines positivity & happiness, and the red color makes us stop and revisit it again. Most marketers use these two color combos to convince customers by combining shades.
Our society uses colors to express basic moods, feelings, and emotions. The majority of us have a unique idea of how important a brand name, logo, or advertisement is perceived. We don’t know or care about the observational hypothesis that may provoke a predictable response. Using brand colors for unconscious marketing persuasion is one of the most controversial issues.
For brands that want to look healthier, choose green. Blue usually signifies confidence, masculinity, and dependence, but some people find the color unappetizing. Purple represents royalty. Black defines class and sophistication. For the same reason, chic brands like Prada and Zara use black in their logos.
The “ketchup and mustard hypothesis” is a well-known color theory marketing strategy. Yellow has a long history of being connected to joy, safety, and warmth. It’s intended to stir up memories of the past.
Additionally, the color red denotes both power and love, as evidenced by the crimson paint covering everything on Valentine’s Day. You might start salivating if you pair red with a yellow french fry. Marketing professionals use these two hues to catch our attention and speed up our metabolism.
Neuro-Marketing – Nudge Marketing theory
Take the customer conversion closer with Nudge Marketing. Manipulate your users’ decision to purchase with several fundamentals that trigger your customers’ way of action.
Nudge marketing is a clever way to help customers make better decisions without hesitation.
We’ve worked hard to improve click-through rates by running hundreds of A/B tests to find the perfect CTA colors, product images, and pricing. But for some reason, the (micro) conversion rate isn’t increasing enough.
Nudge marketing is discovering the psychological mechanisms influencing your customers’ purchasing decisions. A nudge is a kind of motivation that pushes people to buy. As such, nudge marketing aims to transform the stressful decision-making process into an enjoyable customer experience.
Because prospects often feel uncomfortable, hesitant and look for more reasons to buy during the decision-making process, marketers use this approach to communicate those reasons at the right time and place.
Consider the last time you purchased coffee or fries from McDonald’s to understand how Nudge marketing operates. Customers can opt to buy a small, medium, or big piece in either scenario.
Customers have a choice, and since the price difference between the medium and enormous varieties is not that noticeable, they frequently choose large pieces, making this a win-win situation for all sides. Moreover, they appear to make their own decisions. As a result, they spend more money and are happy with one another.
Baader – Meinhof Phenomenon (The Repetition Theory)
When the brain is exposed to new knowledge, the Baader-Meinhof phenomenon happens because it starts looking for that information everywhere. There are two explanations for why this phenomenon operates as it does. It is also known as the recency bias.
The first is selective attention, which entails that your mind is unconsciously looking for extra details about the topic.
The second is confirmation bias, where your brain tells you every time you see something associated with the issue that it is evidence the subject has become more popular overnight.
The more conscious you are of something, the more likely you want it. At least some marketers believe so. That’s probably why you keep seeing certain ads in your social media feeds. Going viral is the dream of many marketing professionals.
Seeing something pop up one after another can lead to the assumption that it is more desirable or popular than it is. It could be a new trend, and a lot of people are buying the product.
If you tend to spend time researching products, you can have a different perspective. However, if you give it little thought, repeated viewing of the ad will confirm your bias and increase the chances of swiping out your credit card.
When someone was thinking about anything, have you ever heard someone say, “You’re the first person that came to mind”? So, how convenient is it if you could elevate your brand to that position within your sector?
This task is made simpler with the aid of psychological phenomena like Baader-Meinhof. Nurturing your audience is all Baader – Meinhof principle is required.
Concentrate your marketing efforts on informing potential clients about your existence through engaging content that makes them wonder how they got by without your good or service.
Then, cultivate them using strategies like targeted mailings, retargeting ad campaigns, and social media ad boosts.
The key is to get inside their thoughts, so they are aware of you; the Baader-Meinhof phenomenon will take care of the rest.
The Eye-Gaze Principle – Neuro-Marketing
With the aid of eye tracking, a market researcher may determine what attracts people’s interest and attention, as well as learn how consumers view the surroundings of advertisements and products and what motivates them to make a purchase or take other actions.
It is well known that advertisements with human subjects perform far better than those without. Baby-related visuals and videos, in particular, frequently draw longer attention spans and more attentive viewers. However, with the aid of eye-tracking technology, advertisers have discovered that more than employing close-ups of lovely infant faces alone is needed to increase sales of baby products.
Researchers found that viewers will be much more focused on the baby’s face when the baby is facing the camera than the ad content. However, the viewer will pay attention to the advertising content if the baby is fixating on the object or text.
Eye tracking typically answers three main questions about viewability, engagement and viewing patterns.
First, eye tracking can determine whether a customer noticed a particular link on a cluttered store shelf package, a large store merchandise display, or a cluttered website screen.
Second, eye tracking allows market researchers to determine whether these marketing efforts get the customer’s attention or are quickly avoided if the customer looks elsewhere. You can check if
Finally, eye tracking can reveal which elements or marketing messages are actually getting the customer’s attention, seen and read, and which messages are typically overlooked.