SEO – Untying the mystery behind Google ranking
Want to get on the top of search results
Want to get More Clicks
Want to sell more
Want more traffic to their site
This is all that everyone E-commerce SEO team is hoping to achieve, which is more challenging than they look.
Why is ranking an eCommerce site today becoming more difficult?
The answer is, “Brands hate waiting.”
E-commerce brand owners prefer instant results from “paid campaigns,” which cannot be achieved by SEO.
E-commerce & paid advertising has become more crucial and robust, as the results are good but only for a short span.
In the next 15 to 20 years, it is predicted that more than 90% of all purchases will be made through the over 20 million e-commerce websites already available online. Most likely, this has given you some insight into how fast-growing firms like Amazon, Flipkart, etc., become significant players in their respective markets.
Businesses gain enormously from allocating the necessary funds to an eCommerce-focused SEO campaign because organic traffic is still one of the most reliable revenue sources for an eCommerce site.
Whether handled and carried out internally or by an SEO service, SEO is used on the majority of eCommerce sites in some capacity. Most of the time, individuals who are succeeding in Google take search engine optimization seriously and respect the implications of using – or not using – eCommerce SEO for their online store.
What is SEO?
Search Engine Optimisation (SEO) is the most prominent strategy businesses use to rank their sites at the top of the search engine. SEO has many techniques, data points and implementations to rank the site on the search results.
Ranking the sites on the first page of any search engine will create more impact on the specific site; as many people can come into the site, thus the traffic & volume increases significantly.
SEO, also called “Organic search,” is a long-term process that takes 30-50 days to rank a site on the first page of a search engine.
The unpaid or organic results that a search engine has been using are one of the most long-term and pertinent ways to find a solution for a user’s pain point on a search engine result page (SERP). Many SERPs contain several advertisements, specifically PPC or pay-per-click ads.
In contrast to these ads, organic search results are positioned according to the search engine’s organic ranking algorithms rather than advertiser bids. As a result, you can never ever purchase a higher position for your page in organic search results.
This is why E-commerce brands need to rank their site at the top.
It matters where you appear on the first page of (SERP) search engine results. So let’s quickly review Backlinko’s rankings for the top 10 spots regarding click-through rates (CTR).
SERP position 1: 31.73%
SERP position 2: 24.71%
SERP position 3: 18.66%
SERP position 4: 13.6%
SERP position 5: 9.51%
SERP position 6: 6.23%
SERP position 7: 4.15%
SERP position 8: 3.12%
SERP position 9: 2.97%
SERP position 10: 3.09%
What is E-commerce SEO?
E-commerce SEO is all about enhancing organic rankings for online retailers, known as eCommerce SEO. Optimizing product and category pages, correcting faults with website architecture, and link building are typical eCommerce SEO duties.
Making your online store more visible in search engine results pages is done through eCommerce SEO (SERPs). You want to show up as high in search results as you can for the things you sell to draw in as much traffic as possible.
Paid search can bring you visitors, but SEO is considerably cheaper. It would be best if you are still optimized for search because ad blockers and ad blindness can reduce the effectiveness of paid search.
Science of Ecommerce SEO
The science of enhancing a website to make it more visible when people search for goods or services is known as search engine optimization. A brand’s likelihood of attracting business increases with a website’s search engine presence.
The positioning of a website on search engine results pages, also known as its ranking, is a standard metric for determining website visibility. And since the first page is where users are most likely to pay attention, businesses constantly compete for it.
Wanna know how Google finds you & your site?
All the Search engines that exist use bots to crawl all the pages of your website, download this information, and store it in a collection called an index. The index is like a library, and when anyone searches for something in it, the search engine acts as a librarian.
Search engines pull and display relevant information from search queries, showing content related to what the user is looking for. Then, search engine algorithms analyze her web pages in the index to determine the order in which those pages appear in her SERPs.
SEO is predominantly required & crucial for all the businesses that exist online, but why do Ecom brands need SEO the most & why do they often fight for the first position on the SERP?
E-commerce brands always put themselves in the shoes of their consumers. Very often, they think like how the end-user thinks. This makes them take on the SEO strategy more important & ready to fight for the first page.
Let’s Dive deep into the concept of E-com SEO and how what & which are the most essential data points search engines take into consideration before ranking your site on the SERP (Search engine results page). Then, check out the 07 highly optimized Strategies to get to the top of search results.
E-commerce SEO has three crucial strategies to take into account for ranking higher.
- Keyword Research
- High-quality content that converts
- Title tag
- Meta Description
- URL Structure
- External linking to relevant resources
- Image optimization
- Internal links
- Including schema markups for rich snippets
- Content Marketing
- Social Media Marketing
- Email Marketing
- Link building
- Submission of Guest blogs
- Mobile responsiveness
- Webpage speed
- Website Architecture
- Optimizing Broken links
- Structured Data
- XML Sitemap & Robots.txt
05 Highly optimized SEO ranking techniques for E-commerce sites
1. Understanding the Keyword Sequence
When it comes to eCommerce SEO, keywords are the leading player; thus, you need to be very vigilant and attentive when searching for the keywords for your e-commerce platform. Use the search terms that are most closely related to your items.
Before using it on a product or category page, you must determine the keyword’s search volume, cost per click, user intent, and other factors.
Keywords are the “search query” entered by the user to find something they want to know about.
To quickly select the ideal keywords on each page, organize your spreadsheet and search through relevant keywords using a keyword matrix. For example, based on search volume, search purpose, and Keyword Difficulty (KD).
2. Circulate your content around the web to increase online visibility
An increasingly significant component of contemporary marketing strategies is content. Research conducted by Oberla found that:
Content marketing has been successful for their brand, according to 96% of marketing decision-makers.
Organic traffic is used by more than half of marketers to gauge the effectiveness of their content.
Active content marketing investment is made by 70% of marketers.
One of the most straightforward strategies for your e-commerce company to rank for more keywords and develop backlinks is to produce quality content. Think about how few keywords product and category pages can rank for.
3. Conduct Competitor research
Have you stumbled up with where and how to start your roller-coaster ride on E-com SEO? Then, check out your competitor’s workflow, strategies, framework, design, and content. The above-mentioned analysis will give you an apparent depth of how to start your SEO plan.
Your competitors are your best bet if you need to figure out where to begin with on-site optimization for your e-commerce website. Larger competitors, in particular, have probably already invested time and effort in optimizing their websites, and you can learn a lot about their strategies directly from their websites.
It would help if you concentrated your attention on keywords. In particular, you should examine the keywords on their home pages and best-selling product pages.
4. Simple Site Architecture helps to rank Easily.
As simple as your site, it will rank faster. But, again, this is because the audience finds it easy when it is made.
As you add products and categories to your store, keep in mind that your website architecture plays a vital role in search optimization. Therefore, your home page, product categories, and products should all have a clear navigation hierarchy.
For search engine bots to find pages and products on your site, you need to have clear internal links that are easy to follow and do not dig too deep into your site.
E-commerce SEO is all about how your website pages are organized and structured that will help to improve the search engine rankings. It also affects the user experience (UX). Essentially, you want your store to be easy for visitors and search engines to find your products.
Easy to say, hard to do.
Your site structure quickly becomes complicated as you add and remove products and categories. Getting this right the first time can save you a lot of time later.
Keep your website structure simple, yet easy to scale as your business grows. Ensure all website pages are in as few clicks as possible from your home page.
5. Videos help you make more conversion
Products with video content sell 79% higher than that product that doesn’t have videos. Always add a video to your product page to give your customers more assurance regarding their purchases. The video could contain introductory material about your product (like a commercial), a how-to guide on how to use the product to produce results or customer reviews.
Off-site video distribution on platforms like YouTube can be a fantastic method to draw in and inform prospective buyers about your items.
The Bottom line
From social media to paid advertisements to email, there are many ways to increase website visitors to first-time buyers. However, only search traffic is dependable, cost-free, self-sufficient, and relatively simple to obtain.
Learning the odds and even of eCommerce SEO methods can alter your business if you want your site to get a lot of traffic and attract the visitors you want.